The future of banking.
Crypto for institutions.
Anchorage Digital offers an unparalleled combination of secure custody, regulatory compliance, product breadth, and client service. They needed a way to bring the product offering to life through visual storytelling. I created a product video that incorporates world-class motion design and can be used across a variety of marketing channels to educate financial institution stakeholders about Anchorage Digital.
This video was used on the company website, social media platforms, client emails, conferences and crypto events. This was a time in the company where the new branding was being developed, so I had the freedom to explore different color pallets for the project - ultimately landing on the new modern black and white color scheme.
The video has been shown at numerous large-scale crypto events, including: iConnections where it was shown at a client cabana and on a large sponsorship pillar. I recreated the video into the vertical pillar format and added a QR code so any potential clients could scan to setup a meeting at the company cabana, increasing the amount of potential clients our sales team was able to meet with at the event.
